Small Business Administration asks Iowans to shop local this holiday

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While many Iowa retailers are already offering holiday-themed deals, the Black Friday shopping blitz is two weeks away from today, followed immediately by Small Business Saturday.

Jayne Armstrong, director of the U.S. Small Business Administration’s Iowa District Office, says 97% of businesses in Iowa are small businesses and sustaining them year-round is vital to our economic sustenance. , not just November 26.

“It’s still important because it’s really a big selling time for a lot of small businesses, especially our retailers, as we enter the holiday season,” says Armstrong, “but we still have a lot of small businesses who are in trouble.” The worst of the pandemic may be behind us, but it has left significant scars for some marketers who continue to need the steady patronage of Iowa consumers.

Armstrong says COVID has taught many of us how much we rely on neighborhood family businesses.
“I really think America has woken up,” Armstrong says. “When something is not there that you are used to and a lot of people tend to take for granted and then when we were closed or businesses were struggling to come back, I think people somehow so woke up to how local all of this is.”

She notes that there is a clear consumer benefit to “Be Loyal, Buy Local” instead of buying online, because when you find and buy an item in a physical store, you don’t worry about it being delayed or lost during the shipping process.

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