Dutch family business Swamp Frog Rentals fills a need before the industry boom
Posted at 12:32 a.m. on Thursday, October 20, 2022
NEDERLAND — The idea of Swamp Frog Rentals was born five years ago. But as Southeast Texas industries gear up for billions in expansion projects, the company’s opening came at an optimal time.
“It’s a commercial vehicle rental business, but it’s not just commercial vehicles,” co-owner Mike Doyle said. “We also have water trailers. We mainly operate in industry, pipelines, construction and refining. This is mainly where these vehicles go.
The difference, he said, is that the company offers something hard to find in southeast Texas.
“Utility vehicles – there are a lot of companies that rent them out,” he said. “But we also rent them on tracks for swampy areas, soft ground and muddy ground. Nobody else rented it.
Doyle, who owns the business with his brother-in-law Royce Robbins, retired from refinery work before opening the hire company in May.
“I appreciate it. It keeps me busy,” he said. “My brother-in-law has a full-time job; he’s an electrician. But he still works with us.
And on Wednesday, there was visible evidence that switching from retirement to commercial vehicle leasing was a lucrative move.
“Right now we have 13 of the utility vehicles, and 12 of them are leased,” he said. “So there is a great need for them.”
The idea came from Doyle’s son-in-law, who has experience in rental companies.
“We would have pipeline customers asking for mud tires on the machines because the rights-of-way are too muddy so they would get stuck in them,” Joshua Ancelet said. “Regular rental companies won’t invest money in this, because they don’t want them to be (eventually) torn up with the mud tires. That’s when I had the idea of ’why don’t put tracks on them?Then they can go even further than just regular mud tires.
The thought first came to him in 2017, but lay dormant until this year.
“I came up with the name but never did anything with it until Mike retired,” Ancelet said. “He wanted to do something, so we started talking about doing it. We came up with the name, developed a business plan, and my wife designed the logo. And it happened from there.
The company also rents water trailers.
“A lot of dust and dirt accumulates, so they use these water trailers for dust control,” Doyle said. “They have water sprayers on them. They are also used for firefighting. They come with a fire hose with a nozzle.
On Wednesday, the company celebrated a ribbon cutting with the Dutch Chamber of Commerce.
“It was so nice and there were so many people,” said Cindy Doyle, Mike’s wife. “We did Adopt an Officer, where people can choose names from a board, and it had a little prayer on it. Several of them were taken. And they have a name, so they can clip it to their visor and say a prayer for an officer every morning when they take off. We just want to support the community.
Then they plan to do the same for firefighters.
“Everyone had a great time,” she said. “It was nice to meet everyone.”